Digital Marketing Training in Hyderabad
With
100% Placement Assistance
- Expert Trainer with 11+ Years of Experience
- Lifetime Access to LMS with class recordings
Digital Marketing Course Curriculum
Our Digital Marketing course at Coding Pro Masters teaches the skills to succeed in today’s online marketplace. The curriculum covers a range of key topics, starting with the basics of digital marketing.
Students learn to use search engine optimization (SEO) to increase website visibility, develop social media marketing strategies to engage with audiences, and create compelling stories through content marketing.
We also explore essential tools and platforms, including Google Analytics and email marketing. The course focuses on practical skills, with hands-on projects that mimic real-world marketing scenarios.
By the end of the course, students will have the confidence and expertise to launch a successful marketing career in the digital landscape.
- Introduction to the World of Digital Marketing
- STP Methodology
- The basic difference between Online and offline marketing
- Definitions of Branding, Marketing, Advertising, Promotions and Sales
- What is Digital Marketing and its types?
- Digital Marketing Vs Traditional Marketing.
- What is Traffic?
- What are the different sources of traffic?
- Audience vs Targeted Audience.
- Different platforms for Lead generation.
- Web Browser Introduction and Its Type
- Search Engine Vs Web Browser
- Webpage Vs Website
- What is a Domain Name
- Different Types of Domain Extension
- EMD Domain VS Brandable Domain
- Other platforms to buy a Domain
- What is Hosting?
- Different Types of Hosting
- Platforms to purchase a Hosting
- How to choose a perfect Hosting as per your/client’s business
- What is CMS?
- Different Types of CMS Platforms
- Introduction of WordPress
- Intro of the Dashboard
- What is Page, Post, and its difference
- What are Plugins, and how do Install and activate them
- What is Theme and how to choose a light-weight theme
- WordPress Setup and customization
- How to Create a Perfect Homepage with Elementor
- How to add an image to the Page/post
- How to Optimize the Image
- How to Optimize your WordPress site speed
- How to change the URL Structure of your page/post
- How do you allow/block the crawling for your website?
- How to optimize the website for Mobile device
- Introduction of SEO
- What is SEO
- Different Types of SEO
- What is SERP
- What is Crawling?
- What is Indexing?
- Understanding the logic behind Crawling
- How Google Crawler Works?
- How does Google Indext the page?
- Difference between Craw and Discover Vs Crawal not index
- Google Sandbox: Myth or reality?
- All about Google Updates (Panda, Penguin, Hummingbird, HCU, EAAT)
- Google E-A-T Vs E-E-A-T update
- How to tackle Google’s upcoming Update
- How to use ChatGPT For SEO
- How to do SEO for a newly launched website
- What is a Keyword?
- Different Types of Keywords and their uses?
- Long tail keywords vs short tail keywords
- How to do keyword research for different services/niche
- How to find the right keyword as per user intent
- How to do competitor keyword analysis
- Difference between Informational Vs Navigational Vs Transactional Keywords and their uses
- Factors to check before selecting any keyword
- Different Tools to search for the keyword and search volume
- How to create a cluster of keywords to build authority
- What is NLP and it’s importance
- How to use the NLP method to optimize or while creating content
- How to use ChatGPT to understand the keyword intent
- What is Content Writing
- Importance of creating quality content over generic content
- How to use ChatGPT to brainstorm content ideas
- A Complete Guide to Creating a Blueprint Before Start Writing the Content
- How to get help from AI Writing Tools to improve your content strategies
- Different AI Writing tools available in the market and how to pick a perfect AI tool for yourself.
- How to check plagiarism
- Basic Fundamentals of On-Page SEO
- Things to look into the On-Page SEO
- How to Write SEO Optimized Title & Meta Description
- How to optimize the content for a keyword
- How to use NLP methodology to optimize the content for better ranking
- How to optimize the image and use of image file name, Image Alt tag, and its size for better ranking
- How to do a perfect internal linking that boosts the topical cluster
- Use of FAQ & People also Asked question section in SEO
- How to use ChatGPT to add additional factors to optimize the content
- How to use NLP Tools to optimize the content
- What is Of-Page SEO
- Difference between On-Page and Off-Page SEO
- Why Off-Page SEO important
- Things to consider in Off-Page SEO
- Introduction of Backlinks
- What are Backlinks, and why are they important
- Types of Backlinks
- Factors to take under consideration before creating any backlinks
- Importance of Anchor text in link building
- What is domain authority?
- What is Page authority?
- Difference between Domain authority vs page authority
- How to check the Domain Authority of competitors
- How Google uses domain authority as a ranking factor
- What is Spam score and how to check it
- Impact of Spam Score and how to reduce it
- Different methods to create high-quality backlinks
- Advanced Method of Link-Building Strategies
- Monitoring the Link Profile of your website
- Maintaining Link Health to avoid penalties
- What is Technical SEO
- Things to take under consideration under technical SEO
- How to structure the complete website
- Why Indexing issue occurs and how to Fix them
- What is Core Vital update and how to fix it
- How to index newly created backlinks in a short interval of time
- What is Robots.txt & Sitemap.xml
- How to block any unwanted crawler (Like ChatGPT) from indexing our website
- HTTP Vs HTTPS
- How to find the Broken Links on the website
- How to fix 404 error
- How to create a redirection for any 301-page
- What is SGE (Google Search Generative Experience) and its importance
- How does SGE Work?
- How to optimize your content for SGE
- Basics of Local SEO
- Analyzing the Local Competitor
- Keyword Research for Local SEO
- Introduction of GMB (Google My Business)
- Factors that help to rank your GMB profile
- How to Optimize Images for GMB
- What is NAP and its importance
- What is Citation and its importance
- Intro to Google Search Console (Formerly known as Web Master Tool)
- Why we use Google Search Console
- How to Integrate Google Search Console with the Website
- Different Types of Website Verification method with GSC
- Intro of the GSC Dashboard
- How to check keyword position and average CTR
- How to compare the Ranking position using GSC
- What is a crawl budget, and how do we check them using GSC
- How to check core vital errors in GSC and different methods to fix the error
- How to check page index issues using GSC
- How to find hidden Keywords existing website ranking for and how to use them to rank higher.
- How to start a Blog
- How to set up the blog and how to choose a niche
- SEO Optimization for the newly created website
- How to make an SEO report for a website
- Paid Vs Free SEO tools exposure
- Introduction to Google Analytics
- How Google Analytics Works
- How to interrogate Google Analytics with the Website
- Intro to Google Analytics Dashboard
- Analyzing different sessions of Google Analytics like Audience, Demography, Events, and more
- Analyzing traffic location and languages
- Goals and Conversions
- How to set up Goals?
- Types of Goals
- Importance of Social Media in Digital Marketing
- Introduction to SMM & SMO
- SMM VS SMO
- Introduction to Facebook.
- Facebook account setup.
- Facebook for Personal Account and Its Elements.
- Facebook Page for businesses.
- Hashtags and their advantages.
- Facebook Page Designing.
- Engaging Fans and Increase the Likes.
- Facebook Events creation.
- Facebook Insights.
- Facebook Groups.
- Importance and advantages of running a community on Facebook
- Introduction to Facebook Advertisements.
- Difference between Facebook Advertising and Google Search Advertisements.
- Types of Promotions with Facebook Advertisement.
- Targeting the Audience.
- Advanced Audience Targeting.
- Ad Formats.
- Conversion Tracking.
- Integrating Facebook Pixel with your website
- Retargeting on Facebook.
- Understanding Facebook’s ads account structure
- Understanding campaign Structure and their objectives.
- Running different types of campaigns on Facebook.
- Different types of targeting on Facebook
- Age, gender, location, Behaviour, interest, and other demographics-based audience targeting.
- Other different types of targeting
- Optimizing and Spending controls
- Ad copy creation techniques and types.
- Creating and setting up Pixel
- Audience Retargeting
- Remarking with custom audience
- Remarking with Lookalike audience
- Creating a campaign with a lookalike audience
- Metrics & Optimizations
- Scaling Facebook Ads – Scaling with Audience expansion, Ad set scaling, CBO scaling, Ad account, Sniper method.
- How to work as a Freelancer running Ads for clients
- What is Instagram Marketing
- Why should you use Instagram for your business
- How to increase followers on Instagram
- Tips to get good Engagement on Instagram
- Best Instagram Marketing Tactics
- Instagram Hashtags
- Instagram Stories & their importance
- Instagram Video Ads.
- Instagram paid to advertise.
- Introduction to Linkedin.
- Benefits of LinkedIn Network.
- LinkedIn Profile Creation.
- Optimizing the profile.
- Skills and Endorsements.
- Recommendations on LinkedIn.
- Adding new connections.
- LinkedIn Posts.
- LinkedIn Groups.
- Finding Jobs on LinkedIn.
- Creating a business page on LinkedIn.
- LinkedIn business page customization.
- LinkedIn Page Posts.
- Retargeting Profile views
- Retargeting Linkedin Marketing
- Leads Generation on LinkedIn
- Types of Ads on Linkedin
- Different types of Ads in Linkedin
- Different types of campaigns and objectives
- Audience targeting
- Ad formats & Placements
- Budget & scheduling
- Conversion tracking
- Linkedin Audience network
- Lookalike Audience and Custom Audience
- What Google Ads
- Introduction to Google AdWords & PPC Advertising
- Setting up a Google Ads Account
- Google Ads Dashboard Overview & Walkthrough
- Types of networks in Google Ads
- Different types of campaigns
- Types of Ads
- How to Create a Text Ad
- Different types of text ad extensions.
- Do’s and Don’ts in Text Ads
- Google Ads Account Structure
- Types of cost models in Google Ads
- Different types of keywords in Google Ads.
- How Google Ads Define Ads Positions
- Factors that influence Quality Score.
- How to increase your Ads Quality score.
- Creating High-Quality Landing pages
- Different types of bidding strategies
- How google Bidding/Auction works
- Key terms in Google Ads – Impressions, clicks, CTR, Avg CPC, Conversions, Conversion rate, Cost, Cost per conversion, Impression rate, Avg CPM, Avg CPV, conversion value, conversion value per cost.
- How to launch a search campaign
- Choosing Campaign Objective, Campaign, and Ad Types.
- Naming a Campaign
- Choosing a network
- Choosing Target audience – Language targeting, Location Targeting, Demographics, Retargeting, interest-based targeting
- Getting your Ad budgets right
- Creating Ad Groups.
- Creating Adcopies.
- Types of Display Ads
- .Launching a display campaign
- Types of Video Ads
- Launching a video campaign
- Ad optimization score and tips to improve
- Conversion tracking
- Generation Google Ads Reports
- Introduction to Affiliate Marketing.
- How Affiliate Marketing Works?
- Earning Money from Affiliate Marketing.
- Affiliate Marketing Networks.
- Affiliate Marketing Niche research
- Affiliate Marketing Execution & Tips
- Affiliate Marketing Tools.
- Best proven strategies to make money from Affiliate Marketing.
- Live Case Studies.
- Amazon Affiliate Network – Physical Products – India & US
- Impact Affiliate Network – Digital Products & Services
- Admitad Affiliate Network
- Other Popular Affiliate Network – Click bank, JV-zoo, Commission Junction
- Affiliate marketing execution & tips
- Affiliate Marketing tools
- Best proven strategies to make money from Affiliate marketing
- AHrefs
- SEMRush
- MOZ
- Canva
- Keyword Tool
- Ubersuggest – Pro
- Page builders in WordPress
- WordPress Image Optimizations – ShortPixel Pro
- WordPress Plugin – Rankmath Pro
- Grammarly
- Keyword tool.io
- Neuronwriter – SEO content research and content generation
- Labrika – SEO Audit toolKeyword Planner
- Microsoft clarity – user behavior
- Loom/Clapboard/ Bcast – Screen Recorders
- Invideo – Video making
- Interview Questions
- Resume Preparation
- Mock Interviews
- Google Adwords certification
- Coding Pro Masters Course completion certificate
- Internship Certificate with Coding Pro Masters
- 6 Months work Experience certificate**
- Google Ads search certification
- Google Ads Display certification
- Google Ads Video certification
- Google Ads Measurement certification
- Hubspot Certifications
Practice Test and Interview Questions: At Coding Pro Masters, we offer tailored practice tests and a wide range of interview questions. These resources help students improve their coding skills, gain confidence, and get ready for job interviews in the real world.
Mock Interview and Job Support: Coding Pro Masters offers mock interviews that mimic real interviews, letting students practice their answers. Our job support services also cover resume building and job placement help, making it easier for students to land their dream jobs.
Key Points of Digital Marketing Training in Hyderabad
Comprehensive Course Curriculum
At Coding Pro Masters, students will follow a course curriculum that covers all the essentials of digital marketing. This gives learners a strong foundation to tackle real-world challenges effectively.
Certified experts as instructors
Students will benefit from instructors who are certified experts, bringing extensive industry experience. Their guidance provides students with the knowledge and practical skills they need to thrive in digital marketing careers.
Hands-on training sessions
Immersive learning drives Coding Pro Masters' approach. Students apply digital marketing skills through hands-on training, mastering real-world scenarios. This practical experience ensures graduates are job-ready and confident in their abilities.
Flexible Class Schedules
Coding Pro Masters offers class schedules that fit around your busy life, making it easy for professionals and students to balance their studies with work and other personal commitments.
Industry-relevant training experience
With a focus on industry-relevant training experience, Coding Pro Masters prepares students for the evolving landscape of digital marketing. Participants gain insights into current trends and best practices, enhancing their employability.
Placement Assistance
Coding Pro Masters offers valuable job placement help to students after they finish their training. This support includes building resumes, preparing for interviews, and connecting students with potential employers, all to help them start their careers successfully.
What is Digital Marketing?
Digital marketing is about promoting products or services through digital channels, such as the Internet. This involves various strategies, including social media marketing, email marketing, search engine optimization (SEO), and creating content.
Businesses use digital marketing to reach more people and connect with their customers. As the internet grows, traditional marketing methods are no longer in the spotlight.
Digital marketing provides a more effective way. It allows companies to focus on specific groups with certain interests and behaviors. For example, Facebook and Instagram allow brands to show ads to specific demographics.
At Coding Pro Masters, we help you grasp these concepts clearly so that you can put them into practice in your career. By learning digital marketing, you’ll unlock exciting opportunities in today’s job market and become a valuable asset to any organization.
About Digital Marketing Course
Ready to explore the world of digital marketing? Our Digital Marketing Course at Coding Pro Masters is perfect for beginners looking to acquire essential online marketing skills. You will learn about various topics, including SEO (Search Engine Optimization), social media marketing, email marketing, and content creation.
Our interactive sessions make it easy for students to grasp complex concepts. With hands-on projects, you will practice what you learn and build your portfolio. Our experienced instructors guide you every step of the way, ensuring you understand the latest industry trends.
By the end of the course, you’ll have the confidence to launch your digital marketing career. Join Coding Pro Masters and unlock your potential in this exciting field. Become a savvy digital marketer with us today.
Why Choose Us For Digital Marketing Training Program
At Coding Pro Masters, we provide a comprehensive digital marketing training program designed for learners of all levels. Our experienced instructors offer hands-on training and valuable insights, preparing you for a successful career in this thriving field.
Career Guidance
Our team at Coding Pro Masters offers personalized career guidance to help you succeed. We identify your strengths and create a customized career plan just for you. With our support, you'll navigate job searches and interviews with confidence.
Affordable Fees
We understand the financial constraints many face when pursuing education. Coding Pro Masters offers digital marketing training at competitive, affordable fees. Quality education should be accessible to everyone, and we strive to make it possible.
Leading Industry Partners
We partner with leading industry experts to enhance our training programs. At Coding Pro Masters, you’ll learn from professionals with real-time experience. Their insights help ensure you receive relevant and up-to-date knowledge.
Backup Sessions
At Coding Pro Masters, we offer backup sessions for every student. If you miss a class, don’t worry! Our flexible backup sessions ensure you stay on track, making sure you won’t miss out on crucial learning.
Digital Marketing Certification
Upon completing our program, you'll receive a recognized digital marketing certification. Our Digital Marketing course completion certification will boost your resume, demonstrating to employers your digital marketing skills and commitment to success in the industry.
Practical Exposure
Our program focuses on hands-on learning. You'll work on real projects at Coding Pro Masters, gaining direct experience. This practical approach prepares you to handle real-world challenges and make a strong impression on potential employers.
Who Can Enroll in the Online Digital Marketing Training Course
The Online Digital Marketing Training Course by Coding Pro Masters is designed for individuals who want to improve their marketing skills. Whether you’re interested in starting a career in digital marketing or not, you can enroll, no matter what your educational background is.
Our Digital Marketing course is ideal for recent graduates, entrepreneurs, professionals looking to gain new skills, and stay-at-home parents. It also welcomes people from various fields, such as business, communication, and IT.
As the digital framework changes, this training teaches you about SEO, social media strategies, content marketing, and analytics. Join Coding Pro Masters to unlock your potential in the exciting world of digital marketing.
- Individuals with little to no experience in digital marketing.
- College students looking to complement their academic studies with practical digital marketing skills.
- Professionals from different fields who want to switch to digital marketing or improve their skills.
- Business owners who want to effectively promote their products or services online.
- Individuals looking for new job opportunities in the digital marketing field.
- Professionals interested in offering digital marketing services on a freelance basis.
- Anyone who is passionate about marketing and wants to learn more about digital strategies.
- Small business owners want to learn how to market their businesses online effectively.
- Individuals looking to shift careers and explore new horizons in digital marketing.
Training Modes For Digital Marketing Course in Hyderabad
At Coding Pro Masters, we know how important flexibility is in learning, especially in today’s fast-paced world. Our Digital Marketing Course in Hyderabad offers different training options to match every student’s needs.
We offer a range of options to fit your needs, including online learning for convenience, offline classes with face-to-face interactions, and specialized sessions for corporate teams.
Each option is designed to give you complete knowledge and hands-on practice, so you’re ready for the industry. With our expert instructors and well-planned curriculum, becoming a digital marketing expert has never been simpler.
Online Training
Our Online Training Mode lets students learn from anywhere, at any time. You can attend live sessions, engage with interactive content, and watch recorded lectures, all at your own convenience.
Offline Training
In our Offline Training Mode, students engage in interactive classroom sessions. This hands-on approach lets them interact directly with instructors and fellow learners, making the learning experience more effective.
Corporate Training
Corporate Training at Coding Pro Masters helps businesses upskill their teams. We customize our courses to fit each organization's specific needs, providing effective and relevant training for their workforce.